Top Beauty Retail Apps Performance in Brazil for Q1 2022

During the first quarter of 2022, the top 5 beauty retail applications in Brazil demonstrated notable performance metrics across downloads, active users, and revenue. Here’s a closer look at their trends:

O Boticário saw a dramatic increase in weekly downloads, peaking at approximately 567K in the last week of February. The app maintained a steady active user base, climbing from 888K at the start of January to over 2.1M in early March, before seeing a slight decline to 1.2M by the end of March.

Beleza na Web - Cosméticos maintained consistent weekly downloads, with notable spikes reaching 80K in late February. The weekly active users for the app showed a gradual increase, starting from 209K at the end of December and reaching 260K by the end of February, before slightly tapering off to 242K by the end of March.

Época Cosméticos: Loja Online experienced a steady stream of downloads, with weekly figures peaking at 72K in mid-February. Active users saw a steady increase from 161K at the end of December to 221K by mid-February, before stabilizing around 195K towards the end of March.

Natura (Oficial) showed consistent download trends, peaking at 58K in early March. The app's active user base remained robust, starting at 301K at the end of December and rising to 342K by mid-March, before ending the quarter at 303K.

Representante Eudora had steady weekly downloads, with a significant rise to 24K in mid-March. The app’s weekly active users also saw an upward trend, beginning at 66K at the end of December and peaking at 97K in mid-March, before slightly decreasing to 91K by the end of March.

These insights, provided by Sensor Tower, highlight the dynamic nature of the beauty retail app market in Brazil. For more detailed data and further insights, visit Sensor Tower.